Posted 24.04.2023

Sell Art Online UK: How to start an online art business

If you’re an artist who wants to reach new customers and be less reliant on galleries and physical stores for sales, you may be wondering how to start an online business. Luckily, there are many ways to sell your work online to suit various budgets and goals. In this post, we’ll explore the steps you can take to bring you closer to your goal of selling your art online.

Sell art online UK: how to make your hobby a profitable business

Are you looking to turn your art skills into a profitable business? Whether you’re a painter, designer, or craftsperson, there are limitless opportunities online to reach customers and start selling your creations. Whether you plan to create your own e-commerce site or join an artisan-only marketing platform like, this post will walk you through the steps you need to take to begin selling art online (UK).


Tips for selling art online (UK)

Selling Online vs Face-to-Face

There are different drawbacks and benefits to selling your art face-to-face or online. It’s helpful to be mindful of these differences before starting an online business.

Selling online brings the advantages of not needing to operate a physical store for hours at a time, the potential to reach a worldwide audience, the opportunity to offer an unlimited number of original works and prints, and lower start-up costs.

However, some benefits of selling your artwork face-to-face are missing in a digital environment. Shoppers won’t have direct contact with you to help build a personal connection and ask questions about your work. They also won’t be able to see or handle your products to assess their quality.


Registering your art business

As a new trader, it’s important to note that you will need to register your art business with HMRC for tax purposes. Although this may seem daunting, there are many resources available that can help you get your business fully compliant with government regulations. You can learn more about when and how to register your business by visiting


Building a Brand

Where face-to-face contact isn’t possible, the images, product descriptions, titles, and logos you use for your business will all create an experience of your artwork that will influence whether a customer buys from you.

It’s essential to determine your target audience in order to know how to use the supporting media around your product to best appeal to them. Here are some prompts you can use to get clear on who you’re marketing to:

  1. What demographic are you targeting (age, gender, location, occupation, earnings, etc.,)?
  2. Why would they be shopping for your artwork?
  3. Would they be gifting your products to someone else?
  4. What outcome are they hoping to achieve by purchasing your artwork?
  5. What communication style would be most appropriate to use to target this audience (formal, informal, specialised terms)?

You might want to use these questions to help you write descriptions and take product photos that appeal to the needs and wants of your customer. For example, a product marketed towards a shopper looking for a piece of artwork to gift to a newly wedded loved one would need to be presented differently from a product designed to be displayed within a restaurant.


Getting clear on your niche

Although there’s creative freedom in producing whatever you feel like at the moment, when you’re building a business, it helps to have a style or area of expertise you become known for. It is essential to consider the kinds of products (original pieces, prints, merchandise, etc.) and themes that will best appeal to your ideal customer base.

Before you start building your online business, you may want to determine the kinds of artwork (mediums, themes, styles) and products that would work best for your niche. You could conduct competitor research to analyse which products sell best for a similar business or contact potential customers to complete a questionnaire.


Leaving a lasting impression on your customers

One of the best things you can do for your business is to retain the customers who buy from you. Every order you receive is an opportunity to demonstrate the quality of your work and instil confidence in your brand. Repeat shoppers who trust your work are easier to sell to and often have a higher average order value than first-time buyers.

Try to make the experience of receiving a parcel from your business as unique and enjoyable as possible for first-time and repeat shoppers. Package your art with care and attention to detail; thank you notes, branded wrapping and business cards, and small freebies can go a long way in making an order feel special.


Where can I sell art online UK?

There are many ways to reach customers online, but depending on your business model and goals, some approaches will work better for your business than others. With a wide variety of options available, you should be able to find a selling environment that fits your needs. Don’t know where to start? Here are a few ideas on where you can get your art live and start selling online:

  • Online marketplaces like Faber Artisans.
  • Auction sites.
  • Wholesale websites.
  • Social Media.
  • Your own e-commerce website.
  • Online art boutiques.

Selling art through an online marketplace vs your own website

Many artists enjoy the creative freedom that comes with owning a website to promote their work. Although there are many benefits to this selling method, there are also drawbacks. Building a website requires a large investment of time and money and takes a significant amount of maintenance. Creating a website for your art will also mean that you are the sole driver of all marketing efforts; for your site to get traffic from google, you’ll need to spend a significant amount of time learning about SEO and ensuring that your website is properly configured for indexing.

Faber Artisans is a marketplace and marketing platform that takes care of the technical side of running an online store so that you can focus on creating beautiful products. We have a dedicated team who help keep the site operating smoothly and ensure that our platform is as visible as possible – helping your products reach more people.

By selling with us, you’ll be able to invest more time into your craft and run your online art business around your own schedule, from the comfort of your home. Interested in learning more about becoming a vendor on Faber? Visit to discover more information about our online artisan marketplace today.



Overall, there are lots of things for artists to consider before starting to sell art online (UK). Starting an online business is an exciting and often affordable way for creatives to reach new customers and begin building additional income streams. In this post, we shared some tips for choosing a target audience, identifying a niche, retaining customers, and choosing where to sell your art online in the UK. We hope you found this article useful!

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